Media & Entertainment
From ratings to retention: measure what matters.
Our experience
Altis has extensive experience helping media and entertainment organisations modernise data platforms, optimise content delivery, and respond to evolving audience behaviours. We enable real-time analytics, secure management of high-volume streaming data, and scalable architectures that support personalisation, campaign performance, and digital growth
Industry trends
1
Understanding their audience
Media and Entertainment companies are increasingly relying on audience analytics to understand viewer behaviour. By delivering more relevant content and providing advertisers with higher-quality data, they can maximise revenue and engagement.
2
The personalisation–privacy balance
Consumers expect hyper-personalised experiences, but regulators demand strict data privacy. Organisations must carefully balance personalisation with compliance through measures like consent management and data minimisation.
3
Data as a shared asset
Collaboration between advertisers, content producers, and sports organisations is driving the need for secure, efficient data sharing. Unlocking the value of shared data is becoming essential for growth and innovation in the industry.
4
Trust and transparency as differentiators
With growing scrutiny on data usage, trust has become a competitive advantage. Companies that can demonstrate transparency in how they collect, use, and protect data will stand out with both consumers and partners.
Our solutions
Our data and analytics solutions are designed to help organisations unlock real-time insights, personalise content delivery, and optimise campaign performance. Whether it's building scalable cloud platforms, enabling AI-powered audience segmentation, or streamlining digital operations, we empower media businesses to make smarter, faster decisions that drive engagement and growth.
Why choose Altis
Client success story
Establishment of a standardised and integrated data platform for TEG (Ticketek)
With continued global expansion and growing data volumes, TEG sought to rationalise its existing technology stack and establish a unified, scalable, and high-performing data platform. The goal was to enable near real-time insights, deliver personalised marketing through the Braze engagement platform, and automate global deployments to support consistent, efficient operations.
Client success story
Establishment of a standardised and integrated data platform for TEG (Ticketek)
With continued global expansion and growing data volumes, TEG sought to rationalise its existing technology stack and establish a unified, scalable, and high-performing data platform. The goal was to enable near real-time insights, deliver personalised marketing through the Braze engagement platform, and automate global deployments to support consistent, efficient operations.
Trusted by the best
Stepped up to deliver
Dan Lam
Business Intelligence, SBS
I can’t recommend Altis enough
Huss Afzal
Director of Data, Deputy
High quality outcomes
Dan Gooden
Head of Engineering, Mutinex
Altis has set us up for the future
"Partnering with Altis has set us up for the future. The new Snowflake platform and Altida framework have given us a modern, scalable data foundation that supports continuous innovation and smarter decision-making across Mirvac"
Iftakher Rahman
Group Manager, Enterprise Data Solutions, Mirvac
